Marketing Manager
GSM - Green SM · Abidjan · CDD · Communication /marketing · Selon le profil
Lead GSM's marketing strategy and execution in Côte d'Ivoire by building a trusted brand while driving sustainable growth for both riders (demand) and drivers (supply). The role combines brand marketing, performance marketing, CRM, partnerships, and local activations to position GSM as the leading sustainable mobility platform in the market.
Missions principales
- Develop and execute the local marketing strategy aligned with business objectives.
- Build GSM's brand awareness, positioning, and reputation through integrated online and offline campaigns.
- Localize global campaigns, messaging, and creative assets to fit local consumer insights.
- Lead PR, media relations, partnerships, sponsorships, and community engagement.
- Ensure consistent brand identity across all customer touchpoints.
- Drive rider acquisition, activation, retention, and reactivation through data-driven marketing initiatives.
- Lead driver recruitment and engagement campaigns to ensure healthy supply growth.
- Manage CRM, lifecycle marketing, referral programs, and promotional campaigns.
- Oversee digital marketing across Meta, Google, TikTok, and other relevant channels.
- Optimize marketing budgets and key performance metrics, including CAC, LTV, conversion, retention, ROI, and campaign effectiveness.
- Leadership & Collaboration
- Build and lead a high-performing local marketing team with clear KPIs and execution standards.
- Collaborate with Operations, Product, Commercial, and Global Growth teams to support market expansion and new city launches.
- Manage relationships with agencies, media partners, and external vendors to ensure high-quality execution.
Profil recherché
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
- 8+ years of experience in marketing, growth, brand, or commercial marketing, including at least 3 years in a leadership role.
- Experience in ride-hailing, mobility, marketplaces, delivery, fintech, or other high-growth digital businesses is highly preferred.
- Strong expertise in brand marketing, performance marketing, CRM, analytics, and customer lifecycle management.
- Proven success in launching or scaling products in emerging markets.
- Excellent project management, stakeholder management, and communication skills.
- Fluent in English and French; additional local languages are an advantage.
Ce que nous offrons
- Selon le profil
Expérience requise : 8 ans +
Formation : BAC+3, BAC+5